WRC

WRC

Hairpin turns, icy patches, potholes—variety is the spice of the WRC. And because the real world is full of vastly different roads, from rough, uneven, unpaved roads, to smoothly paved mountain roads, to roads with icy patches hidden under new-fallen snow, learning about them is essential to developing top quality cars. To achieve our goal of manufacturing ever-better cars, we need an intimate understanding of how ordinary people deal with these roads in everyday life.


The rally is a motor sport that comes down to how far cars can go on a wide range of road conditions. That makes it the ultimate training ground for us at Toyota. The WRC is considered the greatest event of motor sports, which makes it the ideal arena for us to learn about the world's roads. By going for the top WRC category with the Yaris World Rally Car, which was developed based on the production Yaris, we accomplished three goals: We were able to train people in extreme conditions. We developed technologies at a high level. And we used the knowledge and experience gained as feedback in the development of new production vehicles. These are the reasons Toyota decided to take on the WRC in the first place.

Partners

Total Innovation group Toyota financial services