We're ready for any challenge. We're never-say-die. We take it to the limit, and we don't back down. We're #TeamHilux and we're Dakar-ready.
So if you own a Hilux, or you support the team riding the toughest race in the world, then you're one of us.
Because if it's tougher-er, its #TeamHilux.
The toughest rally raid in the world, the Dakar Rally is famous for racing through a range of landscapes including deserts, muddy terrain and mountain passes. With daily racing reaching over 800km in intense heat, drivers and their vehicles face a huge challenge. During a demanding two weeks, the competitor’s technique, mental and physical strength, mechanical skill, and navigational skills are all put to the limit.
The world-famous rally is so difficult that it is said that “all drivers who complete the race are winners.” With a race so tough, retirements are commonplace, in general, only half of the vehicles that begin the race, actually finish it. Competitors who take on the challenge come from all over the world and are watched by a combined 3 million spectators online, with 70 television networks broadcasting worldwide.